ZERO Book Reviews? Sell More eBooks on Amazon w/ Celebrity Ghostwriter & Writing Coach Joshua Lisec

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The YouTube video “ZERO Book Reviews? Sell More eBooks on Amazon w/ Celebrity Ghostwriter & Writing Coach Joshua Lisec” dives into one of the most frustrating questions for new authors: how do you sell more eBooks on Amazon when you have zero book reviews? In this episode of The Entrepreneur’s Wordsmith, Joshua Lisec, the celebrity ghostwriter, certified ghostwriter, and writing coach, explains a simple, practical, and highly persuasive technique any author can use to sell more eBooks—even without social proof or ratings.

Lisec, also known as Josh Lisec, opens the episode by addressing what every first-time author faces after publishing: a silent launch. The book is live on Kindle, available on Amazon, yet there are zero book reviews and few, if any, sales. For many self-published authors and Kindle publishing entrepreneurs, that’s where momentum dies. But Lisec shows that this isn’t the end of the road—it’s an opportunity to use a marketing psychology principle to sell more books on Amazon, even when no one has reviewed the book yet.

Drawing from the science of persuasive writing, Lisec introduces viewers to the concept of “pre-suasion,” explaining how arranging what readers see before they engage with your message can dramatically affect what happens after. This concept is at the heart of how he helps authors make money on Amazon. Instead of waiting for reviews to appear, Lisec demonstrates how a simple change in how a book’s description is presented can completely transform its sales performance.

He uses examples familiar to anyone serious about Kindle publishing—such as the layout of bestselling book listings—to highlight what separates stagnant books from profitable ones. Even without reviews, Lisec explains, an author can leverage pre-suasive techniques to prepare potential buyers mentally and emotionally to make a purchase.

For authors who find themselves saying “my eBook is not selling on Amazon,” this episode offers a practical and immediately usable fix. Lisec explains that what appears first on your Amazon listing—especially in the “Read More” section of your book description—can make or break your ability to sell more eBooks on Amazon. Instead of leading with a summary or chapter overview, he recommends structuring the section to highlight praise or endorsements about the book. Even if those quotes aren’t official reviews, arranging your copy to include third-party validation helps pre-sway readers into trusting you before they even sample your writing.

This technique, Lisec says, aligns perfectly with the psychology of persuasive writing. Readers scanning an Amazon page are subconsciously looking for proof that a book is worth their time. By providing that proof upfront, even through testimonials or beta reader feedback, authors can effectively create the same trust effect as having dozens of reviews. It’s a subtle shift that multiplies conversions and boosts book revenue, allowing even first-time authors to start generating meaningful sales.

Throughout the episode, the Entrepreneur’s Wordsmith host connects these insights back to the fundamentals of how to make money on Amazon. He discusses how even small presentation tweaks—like rearranging the order of your Kindle description, choosing which elements appear above the fold, and using emotionally resonant phrases—can trigger the same buying responses that professional marketers use to sell premium products. Lisec frames book publishing not just as a creative pursuit, but as a business strategy that rewards clarity, intentionality, and persuasion.

Viewers also get a glimpse of how Josh Lisec, a celebrity ghostwriter who’s helped entrepreneurs, thought leaders, and industry experts publish bestselling works, applies these same strategies to client projects. His approach combines analytics-driven writing with behavioral psychology—what he calls the data-backed art of author success. As a certified ghostwriter, Lisec doesn’t just write; he engineers books to perform on the market.

In the video, Lisec highlights that many first-time authors assume Kindle publishing is a passive income stream—upload a book, wait for reviews, and hope it sells. But real success comes from active persuasion and pre-suasion. When viewers learn how to structure their listings properly, they can turn even a low-visibility book into a consistent earner. Whether you’re wondering “how do I sell my eBook on Amazon?” or “how do I increase book sales on Amazon?”, this video shows that the first step isn’t chasing reviews—it’s controlling what readers see first.

Lisec also ties this lesson to broader author growth. Once an author understands how to sell more books on Amazon, they can scale their efforts, reinvest in better covers, improve their book revenue calculator projections, and position themselves for long-term success. Selling more eBooks isn’t just about one title—it’s about mastering the art of persuasion so each future release performs better than the last.

In classic EntrepreneursWordsmith fashion, the tone of the episode remains both educational and practical. Lisec doesn’t rely on hype or vague motivation; instead, he walks viewers through concrete, repeatable steps that align with how to sell eBooks on Amazon effectively. His insights empower viewers to take control of their author business instead of waiting for luck or algorithm boosts.

By the end of the video, Lisec provides a simple action plan: apply the pre-suasion principle to your book description today. Add quotes, reader impressions, or advance praise—anything that shows potential buyers your book has already earned attention and approval. This method works even for those who have zero book reviews and no advertising budget.

For viewers who want to go deeper, Lisec hints that mastering persuasive writing is the ultimate key to scaling author income. Whether you’re crafting sales pages, ad copy, or Kindle descriptions, the same psychological triggers apply. By learning these, any author—regardless of genre or experience—can transform their Amazon listing into a 24/7 salesperson.

In sum, this video is a masterclass in strategic thinking for authors. Joshua Lisec, the celebrity ghostwriter and writing coach, shares how pre-suasion and persuasive writing can help you sell more eBooks on Amazon, even when you start with no reviews. It’s a practical, data-driven episode for entrepreneurs who want to make their books profitable on Kindle publishing platforms.

For writers who’ve ever felt discouraged by the lack of reviews or visibility, “ZERO Book Reviews? Sell More eBooks on Amazon” offers hope—and a roadmap. Lisec’s approach reminds every author that influence begins long before the first sale, and that even the smallest details of how you present your work can unlock exponential growth in your book revenue and visibility.

By mastering these insights, authors can turn “no reviews” from a barrier into a competitive advantage—and finally learn how to make money on Amazon the smart, persuasive way.