Virtual Book Launch Ideas for Authors with Celebrity Ghostwriter and Writing Coach Joshua Lisec

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In the YouTube video “Virtual Book Launch Ideas for Authors with Celebrity Ghostwriter and Writing Coach Joshua Lisec,” viewers are guided step-by-step through innovative, proven, and revenue-generating strategies to launch their books online. Drawing upon his extensive experience as a celebrity ghostwriter, certified ghostwriter, and persuasive writing coach, Joshua Lisec reveals how authors can move beyond the old-fashioned “publish it and pray” approach and instead build a powerful virtual book launch system that works even while they sleep.

This video is a masterclass in how authors can transform a new book into a business asset using modern sales funnel Facebook strategies, inspired by successful marketers like Russell Brunson and Frank Kern. Through the free plus shipping and handling model, Lisec teaches viewers exactly how to attract readers, recoup advertising costs, and convert those new readers into long-term, high-value clients. For authors seeking practical book launch ideas, Lisec demonstrates how to structure the kind of free plus shipping book funnel that has built multi-million-dollar author brands.

Lisec opens the discussion by contextualizing the success of Jay Conrad Levinson’s Guerilla Marketing, which earned relatively modest royalties yet generated millions through speaking engagements, consulting, and related products. This story underscores Lisec’s point that book launch ideas for first-time authors should never be limited to selling copies alone. Instead, the greatest returns come from using a well-structured free plus shipping funnel to drive real business growth.

As Lisec explains, the free plus shipping and handling book model isn’t about giving books away at a loss—it’s about strategic positioning. By charging readers a nominal free plus shipping and handling fee (for example, $7–$9 to cover printing and delivery), authors can introduce new audiences to their message and brand, while generating qualified leads for higher-tier services or programs. This method, popularized through examples like Russell Brunson’s Dotcom Secrets free plus shipping funnel, allows authors to turn book sales into business opportunities.

Throughout the video, Joshua Lisec demonstrates how to set up a free plus shipping book funnel using clear, actionable steps. He breaks down the process: working with a printing vendor, storing inventory, creating a compelling video sales funnel Facebook ad, and building a landing page that converts. Lisec’s goal is to help every author break even—or even turn a profit—through their funnel before factoring in the downstream revenue from courses, coaching, or consulting.

Lisec provides insight into the economics of these funnels, showing how a well-designed free plus s&h book system can generate substantial mailing lists of active, engaged readers who have already demonstrated their willingness to buy. Once someone orders a free plus shipping and handling book, that customer relationship becomes the foundation for deeper engagement—an opportunity to offer additional programs or services aligned with the author’s expertise.

Authors who have never run a virtual book launch before will find this video especially empowering. Lisec emphasizes that whether one chooses to publish traditionally or independently, a digital-first book launch idea built around a free plus shipping funnel can outperform even the biggest in-person events. Viewers learn how to build momentum pre-launch, gather leads, and keep sales rolling long after publication day.
To illustrate the flexibility of this approach, Lisec references Frank Kern’s book funnel—specifically, the Convert 2.0 model. In this variation, Kern sells an unpublished ebook directly through a sales funnel Facebook ad campaign, bypassing major distributors like Amazon or Apple Books. Lisec highlights that while Kern charges only a few dollars, the key lies in breaking even on ad spend while building an audience of proven buyers. This strategy aligns perfectly with the free plus shipping and handling philosophy: upfront sales pay for outreach, while backend offerings deliver long-term profit.

As a writing coach and persuasive writing expert, Joshua Lisec doesn’t just focus on marketing mechanics. He weaves in messaging psychology—teaching authors how to position their books as must-read solutions rather than vanity projects. Lisec emphasizes that every word of a free plus shipping book offer matters. From the landing page to the ad copy, persuasive writing determines whether a visitor becomes a reader—and eventually a client.

The video’s book launch ideas also include modern alternatives to traditional publishing cycles. Lisec explains how authors can experiment with virtual book launch campaigns that use pre-orders, exclusive bonus bundles, or limited-time content access to create excitement and scarcity. He demonstrates how authors can adapt these systems to different niches—from entrepreneurs and coaches to consultants and thought leaders—proving that every author can design a personalized, profitable book launch idea strategy.

Lisec’s teaching style is practical and data-driven. He introduces tools like the Ultimate Book Revenue Calculator to help authors forecast their potential income from a free plus shipping funnel. By inputting metrics such as audience size, partnership reach, and product margins, authors can see exactly how their virtual book launch could produce real financial outcomes.

What sets this video apart is its clarity and accessibility. Lisec’s examples of Russell Brunson’s Dotcom Secrets free plus shipping funnel and Frank Kern Convert 2.0 aren’t abstract case studies—they’re actionable blueprints that can be adapted by any author looking to generate business through a book. Lisec’s deep understanding of thought leadership also shines through, reminding authors that every great book should serve as the cornerstone of their expertise.

The message is clear: successful authors think beyond royalties. They understand that the purpose of a free plus shipping book or free plus s&h book funnel is to position themselves as trusted leaders whose books generate both impact and income. Through the strategies shared in this episode, authors can create virtual book launch systems that multiply their visibility, grow their readership, and lead to speaking engagements, online courses, or consulting opportunities.

For writers seeking real, repeatable success—not just one-time book sales—this training is essential. By following Joshua Lisec’s framework, authors can design a free plus shipping and handling book campaign that not only pays for itself but becomes the gateway to a thriving business ecosystem.

Every insight in this video stems from Lisec’s hands-on experience as a celebrity ghostwriter, certified ghostwriter, and expert writing coach. His mastery of persuasive writing helps authors understand that the story doesn’t end when the book is printed—it begins when the right readers start turning pages.

In “Virtual Book Launch Ideas for Authors with Celebrity Ghostwriter and Writing Coach Joshua Lisec,” viewers will learn how to turn book marketing into business growth. By mastering free plus shipping funnels, modeling top earners like Russell Brunson and Frank Kern, and applying Lisec’s proven systems, authors can launch smarter, earn more, and inspire bigger.

Through this one video, Lisec gives authors the roadmap to creating not just a successful book launch, but a sustainable platform for their message and expertise—one free plus shipping book at a time.