How to Get Featured in the Media: Insights from Celebrity Ghostwriter and Writing Coach Joshua Lisec

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In the world of business and personal branding, being excellent at what you do is no longer enough. As publicity expert Kristi Dosh famously points out, “It doesn’t matter how good you are at what you do if no one knows you do it.” That sentiment sets the stage for “How to Get Featured in the Media: Insights from Celebrity Ghostwriter and Writing Coach Joshua Lisec.” In this video, Joshua Lisec, a bestselling ghostwriter, writing coach, and certified ghost writer, reveals how to get noticed, quoted, and featured by top-tier media outlets — the kind that make you the go-to expert in your field.

Many business owners dream of seeing their name in major outlets — from Forbes and Entrepreneur to CNN and Business Insider. They want the credibility that comes with being featured, yet few know how to make it happen. Lisec explains why those who dominate the headlines aren’t necessarily the most talented or experienced. They’re the ones who have learned how to get featured in media publications and leverage those appearances into lasting authority and influence.

Lisec’s video uncovers a simple yet powerful truth about how to get media coverage for your business: exposure is a skill, not luck. The video explores why some experts seem to be quoted in every article and invited to every panel — while others, equally skilled, remain invisible. The difference, Lisec says, often comes down to two words that transform reputations: author of.
According to Lisec, journalists and editors instinctively recognize those words as markers of authority. When a name is followed by “author of [book title],” it instantly conveys credibility and thought leadership. Reporters know they’re dealing with someone whose ideas are well-developed, whose insights are quotable, and whose opinions are worth broadcasting. That’s why the phrase “author of” appears in thousands of published articles across outlets like CNN, Fox Business, and Entrepreneur.

But to use those two magic words, you need an actual book — one that stands out. That’s where Lisec’s expertise as a celebrity ghostwriter comes in. In “How to Get Featured in the Media,” he breaks down what separates a meaningful book from a forgettable one. A good book doesn’t just promote your brand — it positions you for mainstream media attention. Lisec shares insights drawn from his work providing ghostwriting services to founders, consultants, and coaches who went from relative obscurity to being featured experts in major publications.

For those asking how to get in the news or how to get published in a magazine, Lisec offers concrete, actionable guidance. He shows why the secret isn’t sending endless pitches or cold emails. Instead, the real strategy is creating a story the media can’t resist — and a book provides exactly that. When journalists search for experts to quote, they often use phrases like “author of” to identify authoritative voices in a given niche. By writing and publishing the right book, you become that voice.

As a writing coach, Lisec teaches that persuasive positioning is more powerful than self-promotion. He uses his mastery of persuasive writing to help professionals articulate their expertise in a way that naturally attracts reporters, editors, and podcasters. His unique process combines branding, narrative, and psychology to create books that not only sell but also earn consistent media attention.

Lisec also emphasizes that not every book achieves this effect. Those who rush to publish vanity projects or collections of blog posts often find themselves ignored by both readers and journalists. The media craves originality and relevance. That’s why Lisec urges entrepreneurs to work with professionals who understand how to write a nonfiction book designed for mass appeal. His method, known for producing ghostwriter book projects that become bestsellers, ensures that every idea is framed for the widest possible audience — an approach he calls “circulation potential.”

Throughout the video, Lisec references the success of authors like Jen Scalia, who used her book launch to gain significant press coverage and new opportunities. This is the kind of transformation Lisec helps his clients achieve through his ghostwriting services. By aligning a founder’s personal story with their professional mission, Lisec creates books that practically write their own media pitches. The result? An irresistible narrative journalists want to share.

The video also illustrates media pitch examples that work — not by copying templates, but by embodying what journalists value: relevance, originality, and expertise. When an expert can say, “I’m the author of [book],” that introduction alone becomes the ultimate media pitch example. It communicates authority instantly, without begging for attention.

As Lisec explains, this is how his author clients end up quoted by journalists, featured on podcasts, or even invited to be featured in our magazine and similar publications. The pattern is clear — authors dominate the conversation. Those who have written the right book are the ones reporters remember when they need commentary, quotes, or expert analysis.

The power of authorship also ties directly into business growth. When someone knows how to get featured in media publications, they earn trust at scale. Potential clients, customers, and investors perceive media coverage as third-party validation. That visibility opens doors to new partnerships, higher speaking fees, and lucrative consulting opportunities. Lisec shows that writing a book with strategic intent can be the most effective form of marketing — one that keeps working long after the launch.

Lisec’s experience as a bestselling ghostwriter and celebrity ghostwriter uniquely positions him to guide others on this path. He’s not just someone who knows how to hire a ghostwriter — he is the industry standard. As Ohio’s first and only certified ghost writer, a TEDx speaker, and a seasoned writing coach, Lisec brings years of expertise in transforming personal stories into public platforms. His clients’ success stories prove that books remain one of the most powerful credibility tools in existence.

This episode of The Entrepreneur’s Wordsmith Show reinforces that principle. For entrepreneurs and professionals asking how to find ghostwriter to help you write a bestseller, Lisec provides clear steps to identify and collaborate with experts who can turn ideas into books that attract attention from both readers and media outlets. His advice demystifies the process, showing that becoming a published author isn’t just for celebrities — it’s for anyone serious about building authority and influence.

Viewers will walk away from “How to Get Featured in the Media: Insights from Celebrity Ghostwriter and Writing Coach Joshua Lisec” understanding exactly why authorship equals exposure. Those two small words — author of — can make the difference between being overlooked and being overbooked.

For professionals who want to know how to get media coverage for your business, how to get in the news, or even how to get published in a magazine, Lisec’s method provides a tested, repeatable framework. His approach to persuasive writing and strategic ghostwriting transforms the abstract idea of “getting noticed” into a practical reality.

In the end, Lisec reminds viewers that visibility is not vanity — it’s value. The experts everyone talks about aren’t always the most experienced, but they are the most seen. Through expert storytelling, thoughtful positioning, and the power of the written word, anyone can join their ranks.

Watch this video to discover how to turn your book into your most effective media tool — and how working with a ghost writer like Joshua Lisec can make the words “author of” appear next to your name in the publications that matter most.