Content Writing Tips, Examples from Bestselling Celebrity Ghostwriter and Writing Coach Joshua Lisec

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In today’s competitive publishing and marketing landscape, great writing isn’t optional — it’s the difference between a book that earns crickets and one that earns five-star reviews. In the video “Content Writing Tips, Examples from Bestselling Celebrity Ghostwriter and Writing Coach Joshua Lisec,” viewers get a masterclass in how to write with precision, persuasion, and purpose from one of the world’s most respected writing experts.

Joshua Lisec, a bestselling celebrity ghostwriter and certified ghostwriter, has penned more than 35 books, including multiple international bestsellers that have sold tens of thousands of copies. In this episode of The Entrepreneur’s Wordsmith Show, he shares a game-changing lesson every writer—whether they’re working on a blog post, website copy, or full-length nonfiction book—needs to know: the difference between reporting and portraying.

This simple yet powerful concept forms the cornerstone of content writing that actually connects with readers. Lisec demonstrates how most writers “report” events, facts, and conversations in their work, creating emotional distance between the audience and the story. He contrasts this with “portraying,” a method that pulls readers in, immersing them in the scene or insight as though they are right there with the author.

Through real-world examples and content writing tips for beginners, Lisec breaks down how to turn dry reporting into vivid, emotionally engaging storytelling. It’s the same method he uses to help clients transform their writing from average to unforgettable—whether the goal is to ghostwrite a bestseller, create a high-performing content marketing strategy, or build brand authority through powerful content writing services.

This video is packed with insights that apply to every kind of content writer. Whether someone is learning how to write good content for a website, developing a content marketing plan, or looking to elevate their thought leadership with a compelling book, Lisec’s approach bridges the gap between art and strategy. As a writing coach, he doesn’t just teach what to write—he teaches how to think like a persuasive author who writes with impact.

Lisec also introduces his unique use of writing analytics software to authentically capture an author’s voice—a groundbreaking method that sets him apart as the only ghost writer in the world applying data-driven linguistic analysis to creative work. His ghostwriting services are built on this scientific precision combined with storytelling artistry, helping experts, entrepreneurs, and celebrities alike bring their voices to life on the page.

Throughout the video, viewers learn:
• How the best content writing tips can make even nonfiction feel cinematic and emotionally resonant.
• Why portraying experiences instead of reporting them helps writers build intimacy with readers.
• How to apply fiction techniques to nonfiction writing without losing credibility or authority.
• The mindset shift every content writer must make to connect deeply with their audience.
• How to seamlessly weave third-party research into a narrative that feels organic and compelling.

Lisec’s teaching style blends warmth and professionalism, making complex writing principles easy to grasp. His advice resonates not only with aspiring authors but also with marketing professionals refining their content marketing strategy or entrepreneurs seeking to establish themselves as thought leaders through authentic, high-quality storytelling.

For those looking to publish their first book, Lisec offers guidance on when and how to hire a book writer or ghostwriter, what to look for in ghostwriting services, and how to ensure the collaboration produces work that feels true to their vision. His track record as a bestselling ghostwriter proves that it’s not luck that makes a book successful—it’s mastery of language, psychology, and reader engagement.

Lisec’s persuasive writing philosophy extends beyond books. The same principles can be applied to content marketing examples across industries—blog posts, landing pages, newsletters, and even video scripts. By writing with empathy and portraying rather than reporting, creators can transform simple information into powerful stories that move audiences to action.

In discussing how to write good content for a website, Lisec emphasizes that readers don’t just want facts; they want connection. The most effective content marketing plan starts not with keywords or algorithms, but with the writer’s ability to make readers feel something. From that emotional bond, credibility and conversion naturally follow.

By the end of the video, viewers come away with a renewed sense of what great writing looks and feels like. They’ll understand why bestselling books, viral blogs, and magnetic websites all share one thing in common: they portray, not report.

Lisec invites viewers to apply what they’ve learned immediately—whether it’s in their next blog post, client proposal, or manuscript draft. He encourages writers to practice portraying conversations, describing research discoveries through personal perspective, and blending authority with authenticity.

He also reminds viewers to check out his Entrepreneur’s Wordsmith website, where they can access tools like the Book Revenue Calculator—a resource that helps determine whether publishing a book is a wise business investment. For anyone serious about writing a book that builds their brand and credibility, this tool bridges the creative with the commercial.

Lisec’s work continues to inspire thousands of professionals to elevate their writing standards. Through his content writing services and writing coach sessions, he teaches that every sentence should serve both the reader’s curiosity and the writer’s purpose. Each word has the potential to turn casual readers into loyal clients, casual browsers into devoted followers, and hesitant writers into confident communicators.

This episode of The Entrepreneur’s Wordsmith Show is a must-watch for:
• Entrepreneurs planning to write my book or expand their authority through publishing.
• Marketers seeking to strengthen their content marketing strategy and stand out in competitive industries.
• Beginners searching for practical content writing tips for beginners to elevate their craft.
• Creators ready to apply persuasive writing to every piece of content they produce.

By modeling his lessons on real examples from his bestselling collaborations, Lisec provides not just information but transformation. His storytelling techniques teach that credibility and creativity are not opposites—they are partners in persuasion.

For anyone ready to make their writing unforgettable, Joshua Lisec’s guidance offers the perfect starting point. Watch this episode to discover how a bestselling celebrity ghostwriter crafts words that build trust, spark emotion, and drive success. Learn how to ghostwrite a bestseller, enhance your content marketing plan, and finally master the art of content that gets noticed—and remembered.

Watch now and unlock the full power of professional storytelling from the expert who’s helped turn dozens of ideas into international hits.