From Audience to Advocates: The Art of Authentic Community Building feat. Haley Westfall

What makes a community truly thrive—and how do you build one that actually lasts? In this episode, Dr. Lauryn sits down with community architect and growth strategist Haley Westfall to explore how genuine connection, shared purpose, and intentional design can transform your audience into loyal advocates. Whether you’re growing an online membership, planning local events, or nurturing patient relationships in your practice, this conversation will change the way you think about engagement and belonging.

Together, Lauryn and Haley unpack the keys to sustainable community growth, from cultivating meaningful in-person experiences to creating structure that encourages participation. They discuss how to use strategy and empathy to grow without burnout, why small, purpose-driven groups often outperform massive audiences, and how authentic service—not sales—creates lasting success.

Key Takeaways:
- Community is built through service, not selling. The most powerful growth comes when you focus on helping others connect and feel seen, not just driving conversions.
- Structure creates safety. Whether online or in-person, clear expectations and simple frameworks help members engage more deeply and consistently.
- Small and specific wins big. Niche, purpose-driven communities often create stronger loyalty and more meaningful impact than broad, general ones.
- Strategic connection fuels growth. Collaboration with aligned professionals and nurturing existing relationships can lead to exponential business and personal success.

About the Guest:
Haley Westfall is a former corporate healthcare leader turned community architect and growth strategist. As the founder of The Table and co-founder of Collab Culture, she helps entrepreneurs and business leaders create authentic, high-functioning communities that fuel connection, collaboration, and long-term success. Through her events, consulting, and membership programs, Haley blends strategic systems with genuine relationship-building to help brands grow with purpose and impact.

Find all things Haley Westfall: https://www.haleywestfall.com/
Follow Haley on Instagram: https://www.instagram.com/thehaleywestfall/
Follow Haley on LinkedIn: https://www.linkedin.com/in/haley-westfall/

Resources:
Grow Your Following: A 3-Day Bootcamp for Healthcare Providers Who Want More Reach, More Followers, and More Impact (October 28th, 29th, 30th): https://drlaurynb.com/bootcamp

Join The Uncharted CEO: An 8-week immersive experience for clinic owners designed to increase revenue, maximize profits, and build cash flow systems that create freedom NOW, not at 65: https://sheslaystheday.mykajabi.com/the-uncharted-ceo-program

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Listen to the show on Spotify: https://open.spotify.com/show/1I0ygvUrMy8dLnQVgyOyt9?si=d65b0be394b04238
Listen to the show on Apple Podcasts: https://podcasts.apple.com/us/podcast/she-slays-the-day-with-dr-lauryn-brunclik/id1462485522

For more content or to get in touch, follow Dr. Lauryn:
Instagram: https://www.instagram.com/drlaurynb/
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LinkedIn: https://www.linkedin.com/company/she-slays-the-day-podcast/

#SheSlaystheDay #SheSlays #Chiropractic #ChiropracticPodcast #CommunityBuilding #Entrepreneurship #AuthenticMarketing #BusinessGrowth #BrandStrategy #Connection

Timestamps:
00:00 Introduction
02:27 Bootcamp
04:04 Guest Bio
05:21 Connection
07:46 Opening Prayer
09:32 Welcoming Haley
13:01 Events Harder Today?
17:09 Community or Event First
20:31 Digital Community Engagement
25:12 How Many Channels
28:13 Leading with Value Prop
32:26 When to Start Charging
37:49 Five Ws of Strategic Growth
44:16 Format & Prompts at Meetups
58:04 Making Events Sticky
01:03:23 Specificity is Powerful
01:06:58 Where to Find More Haley