Why brand partnerships matter in Afrobeats events

Behind every packed Afrobeats event, there’s always a brand making it possible. From liquor sponsors to local businesses — partnerships are what keep the lights on, the DJs spinning, and the vibes alive. In this episode, we break down why brand collaborations matter so much in Canada’s Afrobeats scene and how they shape the experience from the ground up.

🎶 Dive into the business side of the culture — where passion meets funding, and the bag makes it all happen.

#youngsktv #Afrobeats #TorontoCulture