Cole VanDeWoestyne: How Axia Helps You Show Up the Way You’re Called To

“That moment where you’re so locked in … it feels like unlimited brain power.”
What if the missing link between you and your highest performance isn’t more effort, but deeper clarity? In this conversation, Steve Ramona sits down with Cole Vande, founder of Axia — a beverage designed to help you drop into deep focus without synthetic stimulants.

Cole’s journey began with a question: after a decade of building, selling, strategizing, what could he create that outlived him — something that supports others in the moments that matter most. He shares how he combed through white‑papers, enlisted scientists, and refused shortcuts to build a clean formula for sharpening mental performance.

You’ll hear raw stories about the pressure to monetize without compromising integrity, the tension between scaling and staying true, and how the greatest value you can offer is the result you deliver. Cole also reveals his bold marketing strategy — leaning heavily into paid media and email, but always anchored in giving before asking — and why he insists on launching with just one flavor to simplify focus.

This episode is for entrepreneurs, speakers, creators, anyone who’s served people but wonders how to serve themselves — especially when clarity fades. Tune in to uncover how to bring your best in moments that matter most, with tools, mindset, and courage.

P.S. If there’s one mindset shift you take from this episode, let it be this: stop chasing external stimulation — learn how to access clarity from within. That’s where true impact begins.

Guest Bio

Cole Vande is a purpose‑driven entrepreneur on a mission to help high performers access clarity, not through stimulants, but through integrity. With years in sales and marketing — helping scale companies into the nine‑figure realm — Cole took the next step: creating Axia, a beverage engineered for focus without the crash. He’s obsessed with the intersection of neuroscience, ethics, and service, and believes the greatest act of entrepreneurship is to build something that uplifts lives — not just sells products.
colevandee.com

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