CPA Reacts to Gilmore Girls: The WORST Advice Possible!

CPA Reacts to Gilmore Girls — John Charette, CPA, CMA, and Founder of Phoenix CFO Solutions, breaks down Gilmore Girls Season 5 Episode 6 “Norman Mailer, I’m Pregnant!” In this episode, a consultant tells Lorelai and Sookie to cut lunch service at the Dragonfly Inn — sparking a debate that’s equal parts business and emotion.

Joined by his wife Bree, John dives into the real financial reasoning behind the advice — from Marginal Analysis and Price Elasticity to the unseen value of brand experience. Together, they explore whether cutting lunch actually makes sense, or if it’s one of the worst business calls the Inn could make.

What You’ll Learn:

How Marginal Analysis determines whether to keep or drop a business segment.

Why a discount doesn’t always mean higher profit — and how Price Elasticity explains why.

How non-financial factors like brand value and guest experience matter.

How some “loss leaders” (like lunch service) actually build loyalty and revenue over time.

Whether you’re a restaurant owner, small-business entrepreneur, or just a fan of Gilmore Girls who loves seeing the business side behind Stars Hollow, this episode blends real-world financial insights with storytelling and humor.

Want help getting clarity on your business finances?
Book a free consultation with Phoenix CFO Solutions:
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