ChatGPT New Browser Can Shop Amazon? | Reserve Branded Searches | Helium 10 Weekly Buzz 10/23/25

ChatGPT launches a new browser that can browse Amazon, an AWS outage may have affected sales, and sellers can soon reserve branded searches for Sponsored Brand Ads. These and more buzzing news on this episode!
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We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, TikTok Shop, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

OpenAI unveils ChatGPT Atlas browser, sending Alphabet shares lower
https://www.cnbc.com/2025/10/21/openai-browser-alphabet-stock.html

E-commerce sites see low sales from ChatGPT traffic, study finds
https://www.modernretail.co/technology/e-commerce-sites-see-low-sales-from-chatgpt-traffic-study-finds-but-that-could-change/

Amazon customers report delivery delays after major AWS outage
https://www.geekwire.com/2025/amazon-customers-report-delivery-delays-after-major-aws-outage/

Drive top-of-search visibility and engagement by reserving branded share of voice through Sponsored Brands
https://advertising.amazon.com/API/docs/en-us/release-notes/index#drive-top-of-search-visibility-and-engagement-by-reserving-branded-share-of-voice-through-sponsored-brands

Analyze your Multi-Channel Fulfillment performance with new dashboard
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHVjdCM0JFOE5DTTNGVkdR

Lastly, join Bradley Sutton at the Seller Summit 2025 Taiwan Cross-Border E-Commerce Summit on Oct 29, 2025 in Taiwan. Go to http://h10.me/taiwan

In this episode of the Weekly Buzz by Helium 10, Bradley covers:
00:46 - New ChatGPT Browser
04:47 - AWS Outage
06:01 - TikTok Product Finder
09:14 - Sponsored Brand Update
11:02 - FBT Product History Tip
15:23 - New MCF Dashboard
16:31 - Taiwan Event