From Creative Work to Growing a Brand

In this episode of the Kanawha Valley Hustlers podcast, I share how I learned that great work alone doesn’t bring clients. I start my career in 3D animation for education, then move into creating courtroom visuals for attorneys, always producing strong work but still struggling to grow. I realize that success comes from visibility, not just skill. When I become marketing director for an IT company, I dove into digital marketing—websites, email, and social media—and helped the company make the Inc. 5000 list in 2019. That experience shows me the power of marketing and storytelling. Two years ago, I launch Joe Justice Media to help West Virginia businesses get attention and grow through video. Running my own company teaches me even more—about taxes, paperwork, and the realities of entrepreneurship. The tools of business keep changing, from print to digital to AI, but the goal never does: get attention, grow your brand, and keep hustling.