You Are Not the Customer. Do It Anyway.

After 20 years in marketing, there are a few beliefs that separate the amateurs from the pros — and they’re not what most people think.

In this video, I break down the core philosophies that have shaped every campaign, every client, and every success I’ve had:

Why all marketing works — if you do.

Why you are not your customer (and why that mindset shift changes everything).

Why your opinion doesn’t matter once the data starts talking.

My personal rule that’s saved more campaigns than any “hack” ever could: Do it anyway.

You are not the customer. Do it anyway.