If It’s Popular, It’s Already Oversaturated.

Every few months, marketing loses its mind over the next “big tactic.”
And every few months, I watch the same pattern play out: a few fast wins, a lot of quiet losses, and another shiny object on the horizon.

In this video, I break down:

Why every “just do this” tactic is a red flag.

The hidden cost of chasing what’s popular.

Why single-channel marketing always fails long term.

How real scalability comes from integration, not trends.

If it’s popular, it’s already oversaturated.