Amazon News Live: Seller Challenges, Fee Hikes & Predictive AI Hits

Amazon Sellers — this week’s headlines hit everything from policy power plays to predictive breakthroughs. From new appeal tools and rising FBA fees to AI that knows what shoppers will buy before they do—this one’s packed with strategy-shifting updates you don’t want to miss.

Let’s dive into what’s really shaping the marketplace this week. 🚀

Amazon Sellers finally get a second chance.
The new Seller Challenge lets AHA-eligible sellers dispute unfair enforcement decisions in just 48 hours. It’s fast, limited, and worth using wisely.

Listing Unfairly Flagged? The New Amazon Seller Challenge Benefit Lets You Dispute Rulings
https://myamazonguy.com/news/amazon-seller-challenge-benefit/

FBA fees are climbing again.
Starting January 2026, fulfillment, storage, and removal rates all tick up—while Amazon slows delivery for low-volume products. Plan for thinner margins and sharper inventory control.

Amazon FBA Raises Fees, Changes Delivery Promises
https://www.ecommercebytes.com/C/abblog/blog.pl?/pl/2025/10/1760648210.html

AI just got creepily good at predicting what people buy.
New research shows language models can forecast purchase intent with 90% accuracy—no training needed. Product validation may never look the same.

AI That Predicts What Shoppers Will Buy? It’s Already Here
https://www.linkedin.com/posts/emollick_this-paper-shows-that-you-can-predict-actual-activity-7382423499325464576-gluw/

Temu’s getting a visit from regulators.
Germany’s cartel office is investigating the marketplace for allegedly influencing third-party merchant pricing—raising the stakes for global e-commerce competition.

German Cartel Office Investigating Temu Over Merchant Price Influencing
https://www.reuters.com/sustainability/boards-policy-regulation/german-cartel-office-investigating-temu-over-merchant-price-influencing-2025-10-08/

🎙️ Live today at 1PM Eastern — real updates, zero fluff, all seller-focused insights.