Don’t Ask What You Can Save. Ask What You Can Spend.

Most business owners are asking the wrong question.

They’re focused on “How can I spend less to get a customer?”
when they should be asking, “How much can I afford to spend to get one?”

In this video, I break down:

Why trying to “save” your way to success keeps you stuck.

The simple math behind outspending your competitors safely.

Why break-even isn’t failure — it’s the foundation for scale.

How smart marketers use the “go negative” strategy to dominate markets.

Don’t ask what you can save. Ask what you can spend.