What is the “fajita effect” and what does it have to do with firearms? | #nolowballers #rumblereels

The No Lowballers crew goes on the road to Liberty, Kentucky, for an inside look at the auction world with special guest Eric Pruner of the Bryant Ridge Company. With more than 14 years as a top GunBroker seller, Bryant Ridge has seen the platform evolve from its early days into today’s e-commerce powerhouse. In this episode, Logan Metesh of High Caliber History and Allen Forkner of GunBroker.com dive into the psychology of bidding, the art of timing auctions, and why the thrill of “just another 10 bucks” keeps bidders hooked.
Highlights from this episode:
• The rise of GunBroker: more than 8.4 million registered users and growing
• Bryant Ridge’s journey as a seller for 14 years and what’s changed along the way
• Online vs. in-person auctions: convenience, psychology, and the “voices in your head” that push you to bid higher
• The science of timing: why Sunday nights at 9 p.m. are auction gold
• How 14-day listings maximize exposure, create urgency, and mimic the “auction preview” effect
• The dangers of “just another $10” — why bidders keep going past their limit
• The fajita effect: how one rare listing can spark a flood of similar guns hitting the market
• Regulatory headaches avoided: how GunBroker solves the auctioneer licensing issue for sellers
• Seasonal trends and why collectible firearms are timeless compared to traditional retail cycles
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