How a Hunting Magazine Got 100+ Brand Deals

Tyler Sharp is doing something most people in the hunting world said was impossible, creating content that appeals to both hunters and non-hunters without pissing anyone off.

As the founder of Modern Huntsman magazine, Tyler's built something that looks more like a coffee table art book than a traditional hunting publication. And it's working. He's partnered with over 100 brands, converted vegetarian National Geographic photographers into advocates, and hosts wild game dinners in Dallas where urbanites who've never hunted show up just to try the food—and leave curious about the lifestyle.

In this conversation, we dive into how he threads the needle on controversial topics like elephant hunting, why African villagers are more supportive of hunting than most Westerners realize, and what happens when an elephant goes down in the middle of the bush (spoiler: the "bush telegraph" brings hundreds of people out of nowhere).

We also talk about his upcoming cookbook with Penguin Random House, his annual Scotland deer stalking trips, and why he thinks the future of hunting depends less on recruiting new hunters and more on changing how the other 85% of the world sees what we do.

KEY TOPICS:
- Threading the needle: Creating hunting content in the "purple zone"
- How Modern Huntsman landed 100+ brand partnerships
- The truth about elephant hunting and African communities
- Why meat is more valuable than money in the bush
- Converting vegetarian Nat Geo photographers
- Wild game dinners as cultural bridges
- Upcoming cookbook launch with Penguin Random House
- Scotland deer stalking experiences and elk hunting trips

TIMESTAMPS:
0:00 - National Geographic's identity crisis
1:01 - How Tyler built Modern Huntsman
2:15 - The art of diplomatic storytelling
3:20 - Discussing controversial hunting topics
7:02 - New hunter recruitment vs. positive PR
9:12 - David Chancellor: From vegetarian to hunting advocate
10:25 - Elephant hunting: The bush telegraph phenomenon
17:49 - What motivates Tyler's mission
20:15 - Wild food dinners: Converting non-hunters
24:23 - What's next: Cookbook, Scotland, Colorado experiences
27:30 - Photographic vs. hunting safaris: The environmental truth

ABOUT TYLER SHARP:
Tyler Sharp is the founder and creative director of Modern Huntsman, a premium publication that bridges hunting culture with mainstream audiences through exceptional photography, long-form journalism, and thoughtful storytelling.

FIND TYLER SHARP ON SOCIAL

Instagram: https://www.instagram.com/tylersharpphoto/
X/Twitter: https://x.com/tylersharpphoto
LinkedIn: https://www.linkedin.com/in/tylersharpphoto
Web: https://www.tylersharp.com/

FIND MODERN HUNTSMAN ON SOCIAL
Instagram: https://www.instagram.com/modernhuntsman/
Web: https://modernhuntsman.com/

FIND BRADY KNOWLTON ON SOCIAL
X/Twitter: https://x.com/vivamusverum
TikTok: https://www.tiktok.com/@bradys_most_interesting
Instagram: https://www.instagram.com/bradysmostinteresting/

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