How to Use Attribution Models to Drive Business Growth

In this episode of Ops in Motion, we explore the complexities of B2B marketing attribution and why many businesses struggle to get it right.

This session provides practical insights and frameworks to help marketing and RevOps leaders:
✔️ Navigate common myths and misconceptions about attribution models
✔️ Understand why there’s no single “perfect” model and leverage attribution as a decision-making tool
✔️ Balance AI-driven insights with human judgment to optimize campaigns
✔️ Implement best practices for tech stack management, team development, and career growth

Designed for marketing ops professionals, RevOps leaders, and B2B marketers, this episode equips you with actionable strategies to measure impact, make smarter decisions, and scale marketing efforts effectively.

Learn more here : https://digitaldiconsultants.com/round-table/