Anyma Festival in Egypt: Crowd Records, But No One Dances

On October 10, 2025, electronic artist Anyma performed a show at the majestic Pyramids of Giza, Egypt, under the concept “Quantum Genesys.” However, what promised to be a unique sensory experience was overshadowed by an unusual atmosphere: a crowd that, instead of enjoying and dancing, focused primarily on recording the event with their mobile phones.

According to attendee testimonies, most of the audience seemed more interested in capturing the show than actively participating in it. Comments like “the vibe was weird, nobody was dancing” and “everyone was on their phone, it was strange” reflect a disconnect between the audience and the live music.

This phenomenon is not exclusive to Egypt. In previous performances, such as in Las Vegas, a similar trend was observed: audiences more focused on taking pictures and videos for social media than on enjoying the moment. Some attendees even mentioned that the lack of interaction from the artist contributed to this distant atmosphere.

This behavior can be interpreted as a sign of the growing superficiality in the appreciation of the arts. Technology, instead of enriching the cultural experience, seems to be promoting a passive and depersonalized form of consumption. The lack of emotional connection and the preference for social media display over authentic enjoyment of the event are concerning.

Moreover, criticism extends to the artistic quality of the performance. Some attendees noted that Anyma’s music did not meet their expectations, describing it as “boring” and emphasizing that the main attraction of the event seemed to be the visual production rather than the musical experience.

In conclusion, the Anyma Festival in Egypt has highlighted a troubling trend in the entertainment industry: the transformation of artistic experiences into products meant to be consumed and showcased on digital platforms, rather than fully enjoyed in the present moment. This evolution raises questions about the future of culture in a digital age dominated by immediacy and superficiality.