The Coca-Cola Company's Objectives and Key Results - Research Paper Example

📄 Research Paper Description: Since Coca-Cola is a more adopted brand then than Pepsi, the company should adopt the latest marketing planning methods.

📌 Text Version: https://studycorgi.com/the-coca-cola-companys-objectives-and-key-results/
✔️ Topics: Business, Coca Cola
✔️ Language: 🇺🇸 English
✔️ Words: 345

🔍 References:
Bjerke, M. B. and Renger, R. (2017) ‘Being smart about writing SMART objectives’, Evaluation and Program Planning, 61, pp. 125–127.
Deise G. D. and de Moura, G. L. (2016) ‘Organizational performance evaluation in intangible criteria: a model based on knowledge management and innovation management’, RAI Revista de Administração e Inovação, 13(3), pp.211–220.
Doerr, J. (2018) Measure what matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs. New York: Bennett Group.
Heinemann, J. (2020) The role of Objectives and Key Results (OKRs) as an innovation management tool in the context of ambidexterity. Bachelor Thesis. Berlin School of Economics and Law. Web.
Hwang, Y., Lin, H. and Shin, D. (2018) ‘Knowledge system commitment and knowledge sharing intention: The role of personal information management motivation’, International Journal of Information Management, 39, pp. 220-227.

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