Warning: Real Estate Agents, Sora Has Killed Your Social Media Advantage

Welcome back to America's #1 Daily Podcast, featuring America's #1 Real Estate Coaches and Top EXP Realty Sponsors in the World, Tim and Julie Harris. Ready to become an EXP Realty Agent and join Tim and Julie Harris? Visit: ⁠https://whylibertas.com/harris⁠ or text Tim directly at 512-758-0206.

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The real estate branding bubble is about to burst — and AI is the pin.
For the last decade, real estate agents have been told to “build your brand” on Instagram, TikTok, and YouTube. A few agents dominated with polished videos, cinematic listing tours, and viral market updates. It worked… because it was scarce.

But that advantage is vanishing.
AI tools like Sora 2 are about to flood the market with unlimited, studio-quality real estate content — listing videos, branding packages, explainer reels — all generated instantly. That means every rookie agent will look just as polished online as the top 1%.

In this episode of Full Throttle Talk, we break down:
Why your branding advantage is disappearing
The “branding bubble” and what history (music, publishing, photography) tells us about tech shifts
The skills that will actually matter in the AI era: sales, local authority, responsiveness, relationships, reputation
Why agents chasing followers, likes, and vanity branding are most at risk
How to leverage AI without losing your edge — and what strategies will separate winners from losers

Bottom line: Social media branding won’t save you when AI makes everyone look like a million-dollar producer. Clients don’t hire you because of your reels — they hire you because you can close deals.
If you’re a real estate agent betting everything on Instagram, TikTok, or YouTube branding… you need to hear this.

HUGE Announcement: You will love this! Looking for the full outline from today's presentation? Our DAILY Newsletter featured lead generation systems, real estate scripts, daily success plans and (YES) the notes or today's show. Best part? The newsletter is free! ⁠https://harrisrealestatedaily.com/

00:00 – Intro: The Shockwave Sora Sent Through Social Media
02:10 – What Is Sora and Why It’s a Game-Changer for Content Creation
06:20 – How Sora Destroys the Old “Personal Branding” Playbook
10:15 – Why AI Video Is the Final Nail in the “Be Everywhere” Strategy
15:40 – The Real Estate Branding Bubble Explained
21:10 – How Agents Built Fame, Not Fortune — and Why That’s Ending
26:00 – What Smart Agents Will Do Next (AI as a Leverage Tool)
31:45 – From Vanity Metrics to Real Money: The Shift That Matters
36:20 – The New Skill Every Real Estate Agent Must Learn
41:00 – How to Future-Proof Your Marketing Before the AI Flood
45:00 – Final Thoughts & Call to Action

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