The Truth About Outreach, Timing & The Buyer’s Pyramid

The Truth About Outreach, Timing & The Buyer’s Pyramid
You were never meant to “cold call” into the void.

Sales development was never supposed to be a random outreach engine. 
It was always meant to operate as a real-time commercial intelligence system.

And when you do it right..Not from vanity metrics or artificial urgency, but by aligning it to validated signal from pre-qualified channels TitanX

You unlock something few GTM models ever touch

The full spectrum of the market.
As described in Chet Holmes’ Buyers Pyramid

• Only 3% of the market is “buying now.”
• 6–7% are open.
• ~90% is either not thinking about it, believes they’re not interested, or thinks they don’t need it.

Here’s where Closed Circuit Selling™ (CCS) changes the game:

This is the true power of early channel validation

You don’t just track who’s ready to buy (Which is where most organizations sit, and measure)

You catalogue where each account sits in their on their timing your yours cycle (3, 6, 9, for now 12, 24-month looped for later product development.

And you build memory from the first touchpoint, not the first disco, or demo pushing them into qualification after the fact, burning resources for no fits.

Now, every interaction becomes a commercial memory node.

By aligning sales development with CCS™ and RAA™, you gain

1. Validated Channel Fit.
You’re not calling blind. You’re identifying where signal already lives.

2. Buyer Timeline Mapping.
Every “no” becomes a timestamped loop for future circuit execution.

3. Cross-Org Alignment.
Marketing, product, sales, finance, leadership now operate from the same signal thread and advertising account timing.

You’re not just building pipeline.
You’re mapping clarity and commercial viability. 
You’re constructing an market intelligence system across every team.

Application Across The Funnel
• Marketing → Targets validated channels only. No more guessing personas.

• Sales → Logs and tags timing signals. Every “not yet” is catalogued for future loops.

• Product → Roadmaps from actual market readiness, not internal opinion.

• Finance → Watches revenue compound from known timing windows.

• Leadership → Makes decisions from the true shape of the market, not funnel delusion.

What This Ends
• Spray-and-pray cold outreach.
• Reactive quarterly strategy resets.
• Chasing 3% of the market and ignoring 97%.

You’re not just selling anymore.
You’re building revenue intelligence loops that expand market coverage, align execution, and scale trust through time.

This is Closed Circuit Selling™ (CCS)
This is how Revenue Alignment Architecture™ locks it all into place.

Maybe just maybe, what Ive been saying loudly since 2019, is now making more and more sense?

#B2B

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