Top Social Media Expert Reveals BEST Content Strategies for 2025

Discover the social media strategy secrets every marketer must know in this episode of Digital Coffee: Marketing Brew! We sit down with Amy Klene, an expert social media and content strategist, to uncover actionable insights on using data to create high-performing content, leveraging AI tools effectively, and staying ahead of emerging trends in digital marketing. Whether you're a PR pro, financial planner, real estate marketer, or exploring AI's impact on content creation, this episode is packed with value.

Join us as we discuss:
- How to analyze social media metrics to strengthen your strategy.
- The role of emotional intelligence in connecting with your audience.
- Why human connection matters more in the age of AI, augmented reality, and virtual reality.
- Fun tips for using AI tools like ChatGPT without losing your unique voice.

Fun Facts About Amy:
1️⃣ She’s turned data into stories and audiences into thriving communities.
2️⃣ Amy has coached executives on LinkedIn thought leadership and hosted digital events for 10,000+ people.
3️⃣ Her secret to success? A mix of curiosity, creativity, and a knack for digging deep into the numbers.

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Timecodes:
00:00:00 - Introduction
00:00:33 - Guest Introduction: Amy
00:01:04 - Coffee or Tea?
00:01:36 - Amy's Expertise in Content Strategy
00:02:11 - Understanding Data and Metrics
00:02:31 - Identifying High and Low Performing Posts
00:04:10 - Determining Performance Metrics
00:04:26 - Optimizing Posts According to Business Goals
00:06:54 - Using AI for Content Creation
00:07:31 - AI as a Tool, Not a Replacement
00:10:35 - Creating High Performing Content with AI
00:12:24 - AI for Secondary Content
00:12:52 - The Impact of Over-reliance on AI
00:15:17 - Using AI for Content Digestion
00:16:02 - Trends in AI and Video Usage
00:16:55 - The Future of Human Connection in AI Era
00:18:41 - The Value of Multiple Brand Faces
00:20:24 - AI Avatars and Their Popularity
00:21:05 - Impact of AI on Job Market
00:21:30 - The Importance of AI Knowledge for Marketers
00:22:55 - Where to Find Amy Online
00:23:17 - Closing Thoughts and Goodbyes