How to Edit Like PETER MCKINNON | Lightroom Tutorial

Ok... So lets breakdown the one of the most famous styles in YouTube and social media in general: Peter Mckinnon's photography. So we will analyze his style, and create a base preset in Lightroom, form which we will create a preset for his Urban style, his Landscape style and his product photography.
Let's see if I come anywhere close.

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0:00 Intro
1:00 Breakdown
7:50 Base Preset
15:43 Landscape Preset
22:35 Urban Preset
29:00 Product Preset
33:33 Outro