Name: What Is AMC and Why Sellers Are Paying Attention Now
Uploaded: 2025-10-07T15:00:00+00:00
Duration: 12 min 24 s
Description: Amazon now gives full access to a tool that shows deep ad performance across sponsored products and DSP. This helps sellers build smarter audience groups, improve targeting, and reduce wasted spend. W

14 days ago

Finance & Crypto Education Amazon Marketing Cloud tips AMC for Amazon sellers audience segmentation Amazon Amazon advertising update no-code AMC tools DSP vs sponsored ads Amazon campaign overlap Amazon path to conversion Amazon high value audience

Amazon now gives full access to a tool that shows deep ad performance across sponsored products and DSP. This helps sellers build smarter audience groups, improve targeting, and reduce wasted spend. With these tools, brands can understand their customer path to conversion and make better ad decisions faster.

Want help setting up smarter audience campaigns and spending less on bad clicks? Book a strategy session now: https://bit.ly/4jMZtxu

Want to grow your brand outside Amazon? Schedule a call and get the exact process we use to drive sales on other channels: https://bit.ly/470KXxF

#AmazonMarketingCloud #AmazonAds #EcommerceAdvertising #AmazonStrategy #adtargeting

Watch these videos on YouTube:

Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&utm_content=342357286&utm_medium=social&utm_source=youtube&hss_channel=ytc-UClUSEsDS2sdgNJfCcCM_5Uw

Why Turning Off Ads Kills Sales and Rankings on Amazon: https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2&utm_content=342357286&utm_medium=social&utm_source=youtube&hss_channel=ytc-UClUSEsDS2sdgNJfCcCM_5Uw

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Timestamps
00:00 - What Is Amazon Marketing Cloud?
00:42 - Sellers Now Have Full Access to AMC
01:45 - AMC Insights Overview
03:01 - No-Code Use Cases for Sellers
04:16 - Best Use Cases for Ads Over $1K Monthly
05:25 - Using AMC for Upsell and Overlap Insights
06:20 - Audience Groups for Better Targeting
07:40 - Add-to-Cart Audience Retargeting Strategy
08:25 - New-to-Brand Audiences for Growth
09:18 - Defensive Campaigns With Exposed Audiences
10:01 - High Value Segments in Auto Campaigns
11:10 - Sponsored Ads With AMC Audience Segments
12:00 - Need Help? Partner Support for AMC Setup
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