Fixing the Pricing Problem

What if the reason your business isn’t growing… isn’t your marketing, your team, or your product — but your price?

Are you charging what you’re really worth? Or are you quietly undercutting yourself just to keep customers happy?

In this powerful episode of Grit and Growth Business, Ralph Estep Jr. tackles one of the toughest questions every entrepreneur faces — how to price with confidence. Discover startling statistics about small business profitability and the hidden cost of poor pricing. Through real-life coaching stories, you’ll see how adjusting your pricing strategy can completely transform your bottom line.

Learn how to balance the fear of losing customers with the need to get paid what you deserve, and take away concrete action steps to calculate costs, position your business, review prices regularly, and test your strategy until you find that sweet spot.

If you’ve ever second-guessed your rates or wondered how to price for growth — this episode will change the way you think about money, value, and your worth as a business owner.

Read today's blog article:
https://www.gritandgrowthbusiness.com/blog/unlocking-secret-pricing/
https://www.gritandgrowthbusiness.com/fixing-pricing-problem/

Podcast Timestamps:
00:00 Introduction and Shocking Statistics
01:17 Listener Question: Pricing Dilemma
02:39 The Importance of Pricing
03:22 Welcome to Grit and Growth Business
04:33 Case Study: The Window Cleaner
09:11 Case Study: The Carpenter
10:58 Warren Buffett's Wisdom on Pricing
11:26 Action Steps and Key Takeaways
13:12 The Perception of Pricing
17:43 Understanding Costs and Value
25:01 Identifying Your Ideal Client
26:37 The Pitfalls of Competing on Price
27:23 Identifying Your Ideal Client
29:05 The Cost of Underpricing
30:17 My Personal Experience with Pricing
32:19 The Importance of Confidence in Pricing
33:59 Steps to Fix Your Pricing Model
41:56 Review and Adjust Your Pricing Regularly
46:57 Final Thoughts and Next Steps

Download your free Action Plan Sheet for this episode:
https://www.gritandgrowthbusiness.com/action

Schedule an Appointment with Saggio Management Group, Inc.
https://app.acuityscheduling.com/schedule/fabfb9f2/appointment/8258839/calendar/2141336?appointmentTypeIds[]=8258839

The Ask Ralph Media Podcast has been honored as the Best Christian Finance Podcast in the U.S. for 2025 by Best of Best Review. This prestigious award recognizes the show’s unwavering commitment to blending biblical wisdom with practical financial guidance, empowering listeners to make wise money decisions rooted in faith. Through its concise, impactful 10–12 minute episodes, the Ask Ralph Podcast has inspired and equipped audiences nationwide, standing out among countless voices in the finance and faith space.
https://bestofbestreview.com/awards/ask-ralph-media-inc-best-christian-finance-podcast-in-the-u-s-of-2025