Building a High Performance Sales Culture w/ Todd Priest, VP of Sales - Hyperdrive Minds Podcast 35

Todd Priest is a seasoned VP of Sales with over 20 years of experience in the technology and B2B SaaS industry. At Appian Corporation, his focus was leading transformative services with AI-enabled PaaS, SaaS, and Cloud technologies. He led strategic direction and not only accelerated business processes but has also garnered industry accolades for Appian Cloud as a leading platform. Recognized as Top Performing VP Sales in 2023. He achieved 457% pipeline generation in 2024 and 136% to plan with 53% YoY growth.

GUEST: https://www.linkedin.com/in/todd-priest/

In this episode of the Hyperdrive Minds podcast, Todd Priest shares his extensive background in technology and sales leadership, discussing his transition from chip manufacturing to B2B SaaS. He emphasizes the importance of hiring the right talent, balancing short-term revenue goals with a sustainable sales culture, and leveraging data analytics and AI in sales strategies. Todd also highlights the significance of collaboration with marketing and building effective partnerships, while addressing common pitfalls faced by VPs of sales. The conversation concludes with personal insights and reflections on the evolving landscape of sales.

Takeaways:
- Todd Priest has a rich background in tech and sales leadership.
- Hiring the right people is crucial for sales success.
- Curiosity, competitiveness, and discipline are key traits for sales reps.
- Balancing short-term revenue goals with sales culture is challenging.
- Data analytics is essential for managing sales pipelines and forecasts.
- AI is transforming sales processes and forecasting accuracy.
- Building strong partnerships requires mutual benefit and communication.
- Upselling should be based on trust and relationship building.
- Turning around underperforming teams involves honest engagement and support.
- The sales landscape is evolving with new tools and strategies.

Created by Blake Williams @blakewilliamshq - Founder of Hyperdrive Recruiting, HR Approved Career Services, and Hyperdrive Minds Podcast.
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Hyperdrive Recruiting is a RTP based agency placing revenue generating talent in sales & marketing with B2B SaaS & eCommerce clients. 500+ placements. Let's kick your revenue into Hyperdrive!
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Hyperdrive Minds Podcast: Sales & Marketing Leaders Share Revenue Generating Strategies. Building a revenue engine is hard. Don't do it alone. Blake Williams, founder of Hyperdrive Recruiting, has spent years in the trenches helping B2B SaaS and eCommerce companies hire top sales & marketing talent to drive revenue growth. You can access these trade secrets on the Hyperdrive Minds Podcast. Each episode features a top CRO, CMO, VP of Sales, Growth, or Marketing sharing specific revenue generating strategies that you can implement today. Steal their strategies. Get their results. Subscribe today and let's kick your revenue into hyperdrive!
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