Blue Collar StartUp EP85: Grassroots Marketing That Gets Results

In this Blueprint episode of Blue Collar StartUp, hosts Derek Foster and Mike Nelson dive into grassroots marketing. Listen in as they explore cost-effective, high-impact ways for small business owners to spread the word about their services—from vehicle wraps and yard signs to leveraging your personal network and overcoming the fear of rejection.

0:14 Podcast Introduction
0:30 What Is Grassroots Marketing?
2:23 Community-Based Tactics: Yard Signs, Wraps, Referrals
3:08 Brand Recognition and Consistency
5:07 Sales Before Marketing
9:00 Fear of Rejection and Mental Barriers
11:38 Leveraging Your Network to Build Business
14:42 Learning from Rejection
17:40 Creative, Low-Cost Ideas That Work
19:13 Final Advice: Hustle and Ask
20:05 Outro and Where to Connect