I used to hate this advice…

Stop trying to be everywhere at once. Start being strategic about where you show up.

Every business owner knows this feeling: another platform launches, another "expert" tells you to be everywhere, another channel to manage while you're just trying to run your actual business.

Here's the reality - your competitors aren't succeeding because they're on every platform. They're winning because they figured out what actually works and ignored the rest.

The 80/20 rule applies here too. 20% of your social media efforts will drive 80% of your results. Find that 20%, master it, then expand.

Or let someone who's already cracked the code show you exactly what that 20% looks like on each platform.

Either way, sitting on the sidelines isn't an option anymore.

What platform are you avoiding that you know you should be on? Drop it in the comments 👇

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