I Manage an Ethical Brothel But Is It Really Empowerment?

A recent Metro article profiles Catherine De Noire, who claims to manage a “classy, ethical” brothel where sex workers retain full control, set their own terms, and are supported emotionally by staff with psychology training. She insists, repeatedly: “I’m not a pimp, I empower women.”

On paper, this sounds novel. A brothel model built on autonomy, security, transparency. Rooms are rented (not percentages taken), boundaries respected, alarms installed, and clients screened for intoxication. All of this is offered as a counterpoint to the typical “pimp/trafficker” narrative.

But when you dig deeper, the details raise red flags—and questions that deserve more scrutiny. Who truly benefits from this arrangement? What power dynamics remain hidden? How much of this is PR vs reality? And how often does “ethical sex work” serve as a facade for exploitation?

Source: https://metro.co.uk/2025/09/15/im-a-manager-a-legal-brothel-im-not-a-pimp-empower-women-24139245/

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