Outbound is broken. Joey Gilkey proved it.

Outbound is broken. Joey Gilkey proved it.
For a year he ran the “SDR model” every founder is sold.
Hire 22-year-olds, chase meetings, crank volume.
What the data showed:
• Hyper-inefficient economics
• TAMs blown through too fast
• Pipe always short-term, never compounding
• SDRs booking meetings, not cataloguing signals
• 3% of the market chased, 97% ignored
The promise was efficiency.
The reality? Burnout and broken systems.
Joey had already seen the truth in enterprise and insurance:
Real revenue is built on timing, cycles, and context.
But the model wasn’t designed to honor that.
That’s why we built Revenue Alignment Architecture™ (RAA™).
Powered by Closed Circuit Selling™ (CCS™).
Instead of chasing 3%, we:
✅ Catalogue the entire market
✅ Map timing (3, 6, 9 months) + roadmap intelligence (12–24 months)
✅ Align marketing, sales, CS, product, leadership into one circuit
✅ Turn conversations + dispositions into compounding commercial assets
This isn’t another outbound tweak.
It’s a commercial OS.
Run in conjunction with @titanx boy you might just have something there to enable efficiency!
Funnels leak. Circuits scale.
That’s the next decade of revenue.

#B2B
#RevenueAlignmentArchitecture #ClosedCircuitSelling #ChiefRevenueSchool #NewYork #Melbourne #London #ChiefRevenueOfficer #FYP #manderovic #coudounaris #ArchitectOfRevenue #GTMLeadership #Sydney