Starbucks Closing 400 Stores Nationwide | What’s Really Brewing?

☕ Starbucks is closing over 400 stores across the U.S. — but is this really a surprise? From shifting consumer habits to rising costs, the coffee giant’s decline has been years in the making. Since Howard Schultz stepped down, Starbucks has seen multiple CEO changes and a wave of leadership turnover. Has this instability at the top brewed the company’s problems?

In this video, we’ll dive into:

📉 When store closures began and how they’ve grown over time

🏬 The hardest-hit states and why they’re feeling it most

👔 CEO turnover since Schultz — and what it means for Starbucks’ future

💸 Why customer loyalty and habits may no longer be enough to keep the chain thriving

🔥 Questions for you, our viewers:

Did you see this coming, or does Starbucks’ decline surprise you?

Do leadership shakeups at the top really impact your daily cup of coffee?

Is Starbucks’ problem about management — or have customer tastes simply changed?

Will the brand recover, or is this the beginning of a bigger collapse?

Stick around — we’ll also be sharing insights from other creators and industry voices on how this story is unfolding.

👉 Drop your thoughts in the comments!
👍 Like, share & subscribe for more deep dives from West Virginia Wire.
🔔 Don’t forget to hit the bell so you never miss an update!