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August Masterclass: Expert Answers to Tough Amazon SEO & PPC Questions
Missed the masterclass? This August compilation covers SEO, PPC, ranking fixes, and indexing.
Sellers learn how to improve keyword targeting, use strike zone terms, and optimize product listings.
Includes live coaching on Amazon titles, alt text, backend search terms, and A+ content indexing.
See how real sellers handle keyword performance reports, phrase match campaigns, and ranking drops.
Still on page 2? Book a call now to fix what’s blocking your best keywords from ranking: https://bit.ly/4jMZtxu
Your brand is too good to be hidden, book an eCommerce strategy call and reach customers directly: https://bit.ly/4kOz6rr
Watch these videos on YouTube:
You’re Losing DTC Sales Over These Simple Mistakes! https://www.youtube.com/watch?v=NRUl0QIPuj8&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=8
Amazon Is Spying on Your DTC Site Right Now! https://www.youtube.com/watch?v=wiw06RkO6no&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=13
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Running ads with no results? Download our PPC guide and stop throwing money at the wall: https://bit.ly/4lF0OYX
Missing traffic? Our SEO toolkit shows what your listings are missing, and how to fix it fast: https://bit.ly/457zjSl
Crises kill momentum. Grab the Amazon Crisis Kit before your next product issue hits: https://bit.ly/4maWHn0
#AmazonSEO #AmazonSellerTips #KeywordRanking #StrikeZoneKeywords #FBAOptimization
00:00:00 - Intro and Welcome to August Masterclass
00:01:40 - Strike Zone Keywords vs Search Query Performance
00:04:35 - How PPC Impacts SEO and Ranking
00:08:22 - Broad Match vs Exact Match: When and Why
00:10:55 - Missing ASIN Data in Search Query Reports
00:13:18 - Using Competitor Data to Prioritize Keywords
00:16:44 - Strike Zone Definitions and Real Examples
00:19:30 - Exact vs Broad Campaign Layering Strategy
00:23:00 - How Search Query Data Works with Low Velocity Products
00:26:40 - What Happened to Pink Keywords and What It Means Today
00:30:16 - When to Remove Keywords from Titles and Bullets
00:34:45 - How to Avoid Losing Rank When Editing Listings
00:38:15 - Why Systems, Not Experience, Drive Results at MAG
00:41:22 - Brand Strategist Playbook: SOP Walkthrough
00:45:30 - How MAG Prioritizes SEO Tasks for Real Impact
00:49:40 - Strike Zone Execution: Real Walkthrough
00:53:10 - Best Places to Add Keywords for SEO
00:56:30 - Keyword Stuffing: When It Hurts and When It Helps
01:00:00 - How to Keep Your Best Ranking Keywords Safe
01:03:40 - Phrase Match vs Exact Match for ACoS Control
01:06:55 - Amazon Testing Shorter Titles + AI Indexing Impact
01:11:00 - Brand Strength vs SEO for Indexing
01:14:25 - Broad Match Keyword Spend and Organic Rank Boost
01:17:40 - Why Phrase Match Is Easier to Control
01:20:10 - Title Density and Ranking Strategy
01:23:30 - A+ Content Alt Text: What Still Indexes
01:27:50 - Misspellings, Spanish, and Hidden Keywords in Alt Text
01:31:10 - How to Use 100-Character Alt Text to Index
01:35:00 - Using Helium 10 for Title Density Research
01:38:10 - Where to Edit Alt Text Inside A+ Content
01:42:00 - How to View Alt Text Using Free Chrome Extension
01:45:15 - Top 2 SEO Courses You Should Take Next
01:48:40 - Why You Can’t See Competitor SEO in SQP Reports
01:51:50 - Premium A+ Content Layout and Indexing
01:55:05 - EBC vs A+ Fields and What Amazon Indexes
01:59:30 - SOP Simplicity: How MAG Gets Results Faster
02:03:40 - MAG Internal QA Process and Feedback Loop
02:07:10 - Closing Remarks, Viewer Shoutouts and Final Q&A
02:10:00 - Alt Text Indexing Recap and New Changes
02:13:40 - Image Uploads, Fields, and Accessible Content
02:17:30 - Final Viewer Questions on Strike Zone and Titles
02:22:00 - The 90s References and Lighter Moments
02:26:00 - Outro and Thank You to Viewers
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