Media Marketing

What Is Digital Marketing?
Digital marketing refers to the use of digital channels—such as search engines, websites, social media platforms, email, and mobile apps—to promote products or services. Unlike traditional marketing, it allows for precise targeting, real-time analytics, and personalized messaging.

🧰 Core Components of Digital Marketing
Search Engine Optimization (SEO): Enhancing website visibility on search engines like Google to attract organic traffic.

Content Marketing: Creating valuable content (blogs, videos, infographics) to engage and educate audiences.

Social Media Marketing: Leveraging platforms like Instagram, Facebook, LinkedIn, and TikTok to build communities and drive engagement.

Email Marketing: Sending targeted messages to nurture leads and retain customers.

Pay-Per-Click (PPC) Advertising: Running paid ads on platforms like Google Ads or Meta to reach specific audiences.

Affiliate & Influencer Marketing: Partnering with individuals or networks to promote products through trusted voices.

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