Lead with Clarity: How to Choose the Right Channels and Win

This week on The Leadership Toolkit, discover how to lead with clarity from digital marketing expert Kym Insana in this insightful episode. Kym, the founder of Always On Digital and a multimillion-dollar business owner, shares her journey of building a successful marketing agency while balancing work and family life. Learn how she transformed challenges into opportunities, created a unique one-stop-shop marketing solution for her clients, and developed strategies to lead a thriving business.

This episode dives into actionable advice for entrepreneurs, including how to leverage your unique value, build strong client relationships, and grow your audience effectively. Kym also provides tips on navigating the evolving marketing landscape, using tools like AI, and staying consistent in your efforts. Whether you're a leader, entrepreneur, or aspiring business owner, this episode is packed with insights to inspire your growth. Don't miss this opportunity to learn from a seasoned expert in leadership and digital marketing!

🧰 Tools of the Trade: Top Takeaways You Can Use
1️⃣ Start with the KPI. Before budget or channels, define what success looks like.
2️⃣ Reverse engineer outcomes. Ask what, who, where, how, then consider what is new.
3️⃣ You need less than you think to start a service business. Begin lean, learn fast, formalize later.
4️⃣ Different channels serve different goals. Search captures active demand, social builds attention, outdoor and audio can lift other metrics.
5️⃣ Measure creatively. Pair third-party tech with old school surveys or follow-ups to attribute lift.
6️⃣ Differentiate. Offer multi-channel simplicity and unified reporting so clients avoid eight vendors.
7️⃣ Grow through consistency and referrals. Show up with useful content, network locally, and ask for introductions.

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CHAPTERS:
00:00 - Welcome to The Leadership Toolkit
00:55 - Kym Insana Introduction
06:50 - Starting a Business Essentials
12:07 - Overview of Always On Digital
15:12 - Unique Market Positioning
19:50 - Marketing Budget Reverse Engineering
22:48 - Reverse Engineering Strategies
25:35 - Business Application of Concepts
27:48 - Understanding KPI's
32:59 - Measuring Outdoor and Audio Effectiveness
35:41 - Benefits of Old School Marketing
37:37 - Engaging Interest in Your Business
40:42 - Importance of Honesty in Business
43:00 - Rapid Audience Growth Strategies
47:42 - Final Thoughts
48:20 - Thanks for Watching the Leadership Toolkit

#LeadershipToolkit #KymInsana #MikePhillips #AlwaysOnDigital #Leadership #Entrepreneurship #DigitalMarketing
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