From Personal Trainer to Fitness CEO | Devan Gonzalez

In this episode, we sit down with Devan Gonzalez, founder of Strive11 Fitness, to talk about how he built a thriving gym business, scaled through referrals, and is now franchising his fitness brand. Learn the real strategies behind getting clients as a fitness professional, the mindset shift from trainer to entrepreneur, and why online coaching might be your next big move. If you’re in the fitness industry and ready to level up your business, this episode is your blueprint! 🔥 #FitnessBusiness #GymOwner #EntrepreneurMindset #DevanGonzalez #OnlineFitnessCoach

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Guest Socials:
www.instagra.com/devan.gonzalez
www.devangonzalez.com
www.strive11fitness.com

Chapters:

00:00 - Intro
00:28 - How Devan Found Massive Success at a Young Age 💼🔥
05:06 - Should Personal Trainers Go Online? Here’s the Truth
07:53 - Scaling Your Fitness Biz: Step-by-Step
09:18 - From Trainer to Gym Owner: Devan’s Bold Move
11:25 - How to Get Clients as a Fitness Pro
13:27 - Using Incentives to Motivate and Grow 🚀
15:50 - Managing Gym Growth from Explosive Referrals
18:09 - How Devan is Franchising His Gym Empire
19:52 - Franchise Quality Control: Here’s What Matters Most
22:14 - Major Mindset Shift: Trainer vs Business Owner
23:56 - The Birth of The Mindset Cafe Podcast 🎙️
25:27 - “You Are NOT Special!” — Why This Mindset Works
27:12 - The #1 Role to Fill in a New Business
29:03 - Feeling Stuck in Your Comfort Zone? Watch This!
30:57 - Final Takeaway

Beyond Ordinary Podcast Episode 54

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