Digital Marketing Strategies You Should Know | Linda Fanaras

Linda Fanaras, CEO of Millennium Agency, unpacks essential digital marketing strategies that every business owner should know. From navigating the evolution of digital marketing to balancing in-house and outsourced work, Linda shares her insights on what it takes to stand out in a competitive field. We explore common pitfalls in video content, the impact of AI on content creation, and how staying ahead in tech innovations can make a difference. Linda also gives an inside look at her B2B Brand180 podcast, where she learns valuable lessons from industry leaders. Tune in to build a marketing strategy rooted in identity and consistency!

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Chapters:

00:00 - Intro
00:24 - Meet Linda Fanaras, CEO of Millennium Agency
01:40 - Millennium Agency’s Service Delivery to Clients
03:40 - Starting a Digital Marketing Agency
04:52 - The Shift in Digital Marketing Strategies
06:34 - How did the Millennium Agency keep up with Newer Platforms?
07:37 - Keeping in House vs Outsourcing
08:42 - Millennium Agency’s Core Services
09:30 - Standing Out Against Competitors
11:05 - Common Mistakes Companies Make in their Video Content
15:00 - Opinion on AI Displacing Content Creator
19:18 - Keeping Up with Technology Innovations
20:27 - Building an AI Optimized App for Marketers
21:44 - All about B2B Brand180 Podcast
23:26 - Linda Fanaras on Starting a Podcast
24:37 - B2B Brand180 Podcast’s Goal
26:54 - Learning Valuable Lessons from Podcast Guests
29:30 - Episode Takeaway: Build Identity and Consistency

Beyond Ordinary Podcast Episode 35

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DISCLAIMER: I am not a CPA, attorney, insurance, contractor, lender, or financial advisor. The content in this audio are for educational purposes only. You must do your own research and make the best choice for you. Investing of any kind involves risk. While it is possible to minimize risk, your investments are solely your responsibility. It is imperative that you conduct your own research. I am merely sharing my opinion with no guarantee of gains or losses on investments. If you need advice, please contact a qualified CPA, CFP, an attorney, insurance agent, financial advisor, or the appropriate professional for the subject you would like help with.