Journey from SDR to Sales Enablement with Jordan Rickard - Hyperdrive Minds Podcast 34

Jordan Rickard is the Field Sales Enablement Manager at Progress Software (Nasdaq: PRGS) with over 10 years of top performing SaaS sales experience prior to moving to into sales enablement in 2022. He started his sales career at Sharefile, a leading SaaS product that has changed hands multiple times over the years from Citrix to Progress Software. His core skills include revenue & sales enablement, content creation, program delivery, continuous learning, alignment with key decision-makers, and hosting sales training events. He is a high-energy team player who encourages teammates through mentorship, coaching, openly sharing ideas, and celebrating wins.

GUEST: https://www.linkedin.com/in/jordan-rickard/

In this episode of the Hyperdrive Minds Podcast, Blake Williams interviews Jordan Rickard, a seasoned sales professional and expert in sales enablement. They discuss Jordan's journey from being an SDR to his current role, the importance of building relationships in sales, and the challenges of navigating mergers and acquisitions. Jordan shares insights on effective onboarding, the role of empathy in sales, and the significance of continuous learning. The conversation also touches on the impact of technology and AI in sales, as well as the importance of feedback and creating a positive team environment.

Takeaways:
- Jordan emphasizes the importance of building relationships in sales.
- Sales enablement is about removing roadblocks for sales teams.
- Effective onboarding can significantly reduce the time to ramp up new sales reps.
- Feedback integration is crucial for improving sales performance.
- Empathy and understanding are key traits for successful salespeople.
- Sales enablement requires collaboration across departments.
- Continuous learning and personal development are essential in sales.
- Using technology wisely can enhance sales processes.
- Creating a positive team environment boosts morale and productivity.
- Authenticity and self-awareness are vital for personal growth.

Created by Blake Williams @blakewilliamshq - Founder of Hyperdrive Recruiting, HR Approved Career Services, and Hyperdrive Minds Podcast.
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Hyperdrive Minds Podcast: Sales & Marketing Leaders Share Revenue Generating Strategies. Building a revenue engine is hard. Don't do it alone. Blake Williams, founder of Hyperdrive Recruiting, has spent years in the trenches helping B2B SaaS and eCommerce companies hire top sales & marketing talent to drive revenue growth. You can access these trade secrets on the Hyperdrive Minds Podcast. Each episode features a top CRO, CMO, VP of Sales, Growth, or Marketing sharing specific revenue generating strategies that you can implement today. Steal their strategies. Get their results. Subscribe today and let's kick your revenue into hyperdrive!
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