Turning a Part-Time Video Editing Hobby Into £5,000/Month Business – Caleb | Interview 656

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Guest Contact
IG: https://www.instagram.com/calebcrawfordmarketing
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Timestamps
00:00 Caleb's background from Northern Ireland
01:21 How he started in the AI & Content Creation campus
02:22 Getting his first clients with cold outreach
03:25 Transitioning from Instagram to LinkedIn for clients
03:55 Earning £70,000 in two and a half years
04:27 A typical full-time workday
05:34 Three core principles learned from his professor
06:33 The importance of niching down
08:14 Pivoting from podcasts to higher-paying ad clients
09:12 Keeping up with new AI developments
10:31 Goal to hit £10k per month
11:08 Why he needs to raise his prices
12:42 The "ridiculous" ROI of the program
13:23 Why The Real World is better than YouTube
15:43 His plan to scale by running ads for clients