The Evolution of Hashtags: Navigating Social Media's New Landscape

In this engaging episode of "Pie in the What," hosts Jason W. Ramsey and Jonathan Hill dive into the shifting dynamics of social media advertising, focusing on the evolving role of hashtags. As platforms like X (formerly Twitter) remove hashtags from ads, the duo explores how this change impacts brand visibility and advertising strategies. They discuss the historical significance of hashtags in content discovery and how their importance is waning in favor of content relevance and engagement metrics. The conversation also touches on Elon Musk's influence and the need for brands to adapt by focusing on creative ad content, targeted audiences, and compelling ad copy. With practical takeaways on experimenting with content types, boosting engagement, and updating hashtag strategies, this episode is a must-listen for marketers navigating the ever-changing social media landscape. Tune in to learn how to stay ahead in the digital marketing game.

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About the Love Your Brand (#LoveYourBrand) podcast:

The Love Your Brand podcast is an evolutionary idea where behind the scenes agency life, trending topics, self improvement and entrepreneurship are just a few of the topics discussed. Hatched by Jason Ramsey, aka The Chief at TalenAlexander, join his humble crew of marketing misfits as they hold candid, real conversations with inspirational, real people. These conversations are likely to go deep, sideways and upside down. Visit talenalexander.com/podcast for show notes and additional information from each episode.

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