From Pushy Sales to Servant Leadership: How Listening Becomes Your Greatest Sales Superpower

“The best sellers I watched weren’t clever — they were curious, empathetic, exceptional listeners.”

What if your next sale could feel like service instead of manipulation? What if the difference between closing and being ignored lies in one human skill we all think we struggle with — listening?

In this episode of Doing Business with a Servant’s Heart, I sit down with Leslie Venetz — a rising star in B2B sales, USA Today bestselling author, and passionate advocate for bringing integrity, empathy, and purpose into revenue-driving conversations. Leslie shares her own journey: how she once avoided sales, believing the negative stereotypes, and how she discovered that the top sellers she admired weren’t pushy — they were curious, kind, and centered on serving others.

You'll learn:

Why active listening isn’t optional in modern sales — it is the foundation

How building trust gives you the “right” to someone's time, attention, and story

A daily mindset practice (yes, meditation!) that helps you stay present in conversations

How to resist the shortcuts of AI and automation so that your buyer always feels honored

What’s shifting in sales over the next few years, and how servant leadership will be your anchor

Leslie’s story is a living example of transformation. From darkness — believing sales was dirty — to designing a “profit generating pipeline” grounded in trust, she’s now helping others redirect their approach to sales so it’s more human, more impactful, and more enduring.

If you’re tired of aggressive funnels, pushy pitches, or feeling like a voice in a crowded marketplace — this episode will reorient you. Listen, absorb, and let one new habit ripple outward into your deals, your relationships, and your legacy.

P.S. After you listen, pick one conversation this week to transform using intentional listening. Notice the shift in connection. Share the insight — it might spark someone else’s breakthrough too.

Guest Bio
Leslie Venetz is a B2B sales strategist, educator, and author who believes selling is a sacred act of service. When she first entered sales, she wrestled with stereotypes: Wasn’t it all manipulation, pressure, and noise? Over time, she rewrote her story, building a method that centers empathy, curiosity, and trust above all. With her book Profit Generating Pipeline: A Proven Formula to Earn Trust and Drive Revenue, Leslie has touched clients and teams across industries — and she’s now a USA Today bestselling author, ranking among the top voices in small business marketing. She’s proving that when business is done with a servant’s heart, everyone wins.
https://salesledgtm.com/book/

Doing Business with a Servant's Heart Named Top 20 Small Business Marketing Podcast
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