Inside the Innovations and Collaborations Powering FIRA USA 2025

Listen to the podcast here - https://www.northamericanag.com/north-american-ag-spotlight - Inside the Innovations and Collaborations Powering FIRA USA 2025

Season 5: Episode 217

In this episode of North American Ag Spotlight, Chrissy Wozniak welcomes back Gwendoline Legrand, Co-Director of FIRA, to discuss the upcoming FIRA USA 2025 event taking place October 21–23 in Woodland, California. Known as the premier gathering for agricultural robotics and automation, FIRA USA brings together growers, innovators, OEMs, startups, and investors for three days of live demos, collaboration, and networking.

Gwendoline shares what makes Woodland such a strong venue, why in-field demos are critical for showing growers real-world solutions, and how FIRA continues to evolve by listening directly to farmers and industry stakeholders. She also reveals exciting new announcements, including John Deere’s autonomous ultra tractor demo and the strong involvement of New Holland and other leading manufacturers.

This year marks the launch of the Women in Ag Robotics Award, celebrating trailblazing women shaping the future of automation in agriculture. Gwen explains why this award is so important, how it will highlight women across all roles in the industry, and how it aims to inspire the next generation of leaders.

With more than 40 states and 50 countries represented, FIRA USA 2025 is set to be a truly global event, offering growers free registration and unmatched access to the future of farming.

Learn more about about at https://fira-usa.com/
Learn more about the Women in Ag Robotics Award at https://airtable.com/appngGw7fx3GXRLN5/pagSGexHt8UUIrYFA/form

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