Why Business Owners Must Understand Digital Marketing

Every business owner needs at least a basic understanding of digital marketing. Without it, you risk paying for services you do not understand and becoming an easy target for poor agencies or scams.

Knowing how Google Ads, SEO, and social media work at a high level helps you spot what is delivering results and what is wasting money. You do not need to be an expert, but you should know the difference between good and bad work.

With even a little knowledge, you can make smarter decisions, hold partners accountable, and ensure your marketing spend actually grows your business.

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