Label-conscious consumers still overlook ingredients in aesthetic treatments

Americans are more ingredient-conscious than ever before — but not in all areas, according to new research.

A survey examining the mindsets of 2,000 Americans aged 30–54 reveals a growing cultural trend: people are paying closer attention to what’s in the products they purchase regularly, whether it’s pet food, groceries, skincare products or supplements.

Yet, in an age of label-reading and ingredient-driven choices, the findings showed that aesthetic treatments, such as injectable frown line treatments, remain an area where familiarity often outweighs informed decision-making.

The survey, conducted by Talker Research on behalf of Revance, polled 2,000 U.S. adults aged 30–54 and found that 91% of respondents said they’re more ingredient-aware than ever before, yet fewer than half could name a single ingredient in their injectable frown line treatment.