U.S. Consumer Confidence Hits Lowest Level Since May

America’s shoppers are feeling the pinch—and the numbers prove it.
The latest University of Michigan survey shows U.S. consumer sentiment sliding to its lowest point since May. Confidence dropped from 58 in August to about 55 in September, a nearly five percent decline that has economists watching closely.

What’s behind the sudden chill? Rising inflation, a softer job market, and shaky business conditions are weighing on households across the country. Lower- and middle-income families are feeling it the most, reporting sharp drops in how they view their current finances and their expectations for the future.

Short-term inflation expectations remain near five percent, but long-term expectations have edged higher toward four percent. Many Americans also cite new trade tariffs and higher prices as key concerns, fearing they will cut into their everyday spending.

Economists warn that if confidence continues to slide, Americans may hold back on shopping, potentially slowing overall economic growth just as hiring shows signs of cooling.

In this video, we break down the numbers, explain what they mean for jobs, spending, and the wider economy, and ask the big question: is this just a temporary dip, or the start of something bigger? Watch now to understand why consumer mood matters—and how it could affect you.

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