The Jacksun also rises!! By Jim Goad.

In this article Jim Goad critiques the name change of singer Jermaine Jackson to Jermaine Jacksun, which occurred in 2013.

Goad uses this event as a springboard to discuss what he perceives as a broader trend of ostentatious, high-profile name changes among prominent African Americans, particularly after they have achieved fame.
He argues that this practice, which he sees as a form of linguistic segregation and a rejection of "slave names," is detrimental to societal functioning and reflects a "craven narcissism" that dulls sensibilities.