Cracker Barrel shares drop as logo change blowback dents restaurant traffic

Cracker Barrel shares dropped about 3% Thursday after the company reversed its controversial logo change following conservative backlash, including criticism from President Trump.

The short-lived new logo and modern store remodels hurt customer traffic, which fell roughly 8%, prompting Cracker Barrel to revert to its traditional “Old Timer” branding and store design.

The chain also lowered its fiscal 2026 revenue forecast to $3.35–$3.45 billion, below analyst expectations, while warning of higher marketing costs, Reuters has reported.

read more: https://finance.yahoo.com/news/cracker-barrel-shares-slump-logo-124543482.html

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