Do You Really Need Google Analytics 4 or Is There a Simpler Way? (2025/610)

GA4 might be powerful, but is it too much for your small business?

In this episode, Charly breaks down the complexity of Google Analytics 4 (GA4), explores why many business owners are ditching it, and reveals simpler, more usable tools that might actually be a better fit for your goals.

📌 Here’s what you’ll learn:

✅ Why GA4 feels confusing for so many users

✅ The real shift from session tracking to event-based models

✅ When GA4 is actually worth the effort — and when it’s not

✅ Alternatives like Beehive (from WPMU DEV), Google Search Console, and SEMrush

✅ Why usability and clarity matter more than power

🔗 Try WPMU DEV (Beehive) here:
https://askcharlyleetham.com/likes/wpmudev
(Charly receives a commission for purchases made from this link)

🛡️ Smart tip: Use the analytics platform you’ll actually check and understand!

📢 Join the discussion in my community: https://askcharlyleetham.locals.com

Follow us:

Locals:
https://askcharlyleetham.locals.com

Rumble:
https://rumble.com/askcharlyleetham

Odyssey:
https://odysee.com/@askcharlyleetham:4

YouTube:
https://youtube.com/askcharlyleetham

Facebook:
https://www.facebook.com/askcharlyleetham

Twitter:
https://twitter.com/yourbizmgr

Instagram:
https://instagram.com/ask_charly_leetham

LinkedIn:
www.linkedin.com/in/charlyleetham

LinkedIn Company:
https://www.linkedin.com/company/ask-charly-leetham/

Spotify:
https://askcharlyleetham.com/likes/rise-and-shine

Apple Podcasts:
https://podcasts.apple.com/us/podcast/ask-charly-leetham-online-business-manager/id1659738721

iHeartRadio:
https://www.iheart.com/podcast/269-ask-charly-leetham-online-105944212/

Amazon Music: https://music.amazon.com/podcasts/662f1e44-115d-4094-862b-efe9307e0df4/ask-charly-leetham-online-business-manager