How & Where to Apply Fragrance

Jeremy Fragrance, a prominent figure in the fragrance community, is known for his signature "5 sprays" method. He emphasizes that a fragrance should be "discovered, not announced" and that "less is more" is often the key to receiving compliments. His specific application points are often focused on creating a scent trail and an intimate aura. The routine typically involves spraying on specific pulse points and on clothing, as he notes that clothes can be a better carrier for fragrance than skin. He also advises against spraying on skin that has been recently shaved, due to the high alcohol content in many fragrances.

Key application points in his routine include:

Behind each ear: This is for intimacy and for others to smell the scent when they are close to you.

On the collarbones: This allows the scent to project from your chest area.

On the back of the neck: This is a crucial step for creating a nice scent trail, or "sillage," as you walk.

On clothing: He often encourages spraying on clothes, especially on the chest area, as it can help the fragrance last longer and project more effectively.