Rising From the Ashes: Resilience, Celebration, and Innovation at iCoat - Episode 30

The Resin Mastery Podcast opened with breaking news: a tragic crash in Phoenix where a pickup truck slammed into the iCoat building, caught fire, and killed the driver. This was the third such accident at the same intersection, underscoring its dangers. The fire destroyed thousands of gallons of epoxy and much of the warehouse’s equipment. Despite widespread news coverage and initial devastation, the iCoat team immediately assessed the damage, dealt with security concerns, and sought temporary solutions to keep operations moving. Their resilience ensured only a few days of downtime before they resumed serving customers.

What stood out most was the support from their loyal customer base. Even during the disruption, clients chose to wait for iCoat’s products instead of switching suppliers, showing the strength of the company’s relationships and reputation. The team adapted quickly, using temporary facilities and then transitioning into a new warehouse space in Tempe. Security, cleanup, and insurance claims brought added stress, but the business pressed forward. For Tim, the company’s leader, staying calm and focused reflected lessons learned from his father, when something big happens, you simply have to move forward.

Amid recovery, iCoat also announced two milestones: Rachel’s upcoming wedding and the release of HV Ultra, a new casting epoxy developed over years of research and testing. HV Ultra isn’t replacing their standard HB epoxy but adds new benefits, such as improved clarity, stronger bubble release, and the ability to pour deeper volumes. To celebrate Rachel’s wedding, the company’s resilience, and the new product launch, iCoat unveiled a contest with major prizes—including gallons of epoxy and a paid bouquet preservation. Together, these moments symbolize not only overcoming hardship but also entering a season of growth and celebration.

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