Riding the Ups and Downs of Chiropractic Practice Without Losing Your Mind

When I started my own practice, I thought success would be a straight line up. It wasn’t. Running a chiropractic business is a roller coaster. One month you’re crushing it, the next you’re wondering if you’ll make payroll. SEO rankings bounce. Patient numbers dip. Finances fluctuate. The problem isn’t the ups and downs themselves — it’s how we respond to them.
In this episode of the Rocket Chiro Podcast, I talk about why paying attention to patterns matters more than reacting to every blip in your stats. I share real-world examples from my own practice days and from chiropractors I’ve helped over the years. You’ll also hear practical tips on how to stay calm, make better decisions, and build a business that weathers the inevitable swings.
Here’s What I Cover in This Episode
Why success in chiropractic practice isn’t linear (and why that’s okay)
How I track numbers so I can see the real trends instead of guessing
The difference between a dip that needs action and a dip that’s just noise
How plans, habits, and cause-and-effect thinking keep me grounded
Why low overhead can help you survive the roller coaster
When to stick with a plan and when to pivot
How to get advice from the right people — not the peanut gallery

Resources Mentioned
Free Website/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment
Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites
Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
Coaching for Chiropractors: https://rocketchiro.com/join